Google, Apple Reputations Crater in Annual Survey of Corporate Brands

Google, Apple Reputations Crater in Annual Survey of Corporate Brands

Google, Apple Reputations Crater in Annual Survey of Corporate Brands

Apple and Google saw their reputations sink over the past year, according to the annual Harris Poll Reputation Quotient poll.

Google also declined in its positioning from no. 8 previous year to no. 28 in 2018.

However, Apple's days in the top ten brands dramatically fell from five to 29th.

According to a new report from Reuters, the poll, which has been carried out every year since 1999, surveyed 25,800 USA adults from December through January on the reputations of the "most visible" corporate brands in the world.

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"Google and Apple, at this moment, are sort of in valleys", he said. "We're not yet seeing all the things in artificial intelligence they're going to do". E-commerce giant Amazon continued to hold the top spot on the list for the third year running while electric auto manufacturer Tesla jumped higher on the list, most likely due to their recent PR stunt in which they launched a Tesla Roadster into space. Amazon retained their number one position likely through their growing visibility in consumers lives thanks to their move into grocery shopping via their acquisition of Whole Foods, said Gerzema. Tesla, meanwhile, climbed from no. 9 in 2017 to no. 3 in 2018. "They're filling a void of optimism". Facebook ranked 51st, its best showing since 2014 when it ranked 38th, the highest the firm ever listed in the poll.

This year, film production company The Weinstein Co made its debut at 99th out of 100 on the list after more than 70 women accused co-founder Harvey Weinstein of sexual misconduct, including rape.

Last place went to Japanese auto parts supplier Takata Corp (TKTDQ.PK), whose air bags can explode with too much force and have been linked to at least 22 deaths and hundreds of injuries, prompting the largest recall in automotive history and forcing Takata and its US unit, TK Holdings Inc, into bankruptcy.

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