Fitbit unveils a cheaper smartwatch and a tracker for children

Fitbit Versa brings female health tracking and a much-improved design

Fitbit Versa brings female health tracking and a much-improved design

Versa is Fitbit's lightest device to date, and Ars Technica reported that the smartwatch has three physical buttons on its sides and a 1.34-inch, 300 x 300 LCD touchscreen. But I'm eager to try the new health-tracking features that will really set the Versa apart. The watches still don't connect directly to cellular networks either, the flagship new feature on the latest version of the Apple Watch.

In the world of smartwatches, there aren't many players left.

Fitbit Versa will cost $200 United States dollars for the black with a black aluminum case, gray with a silver aluminum case, and peach with a rose gold case, while The Fitbit Versa Special Editions - which include Fitbit Pay compatibility - are priced at $230. READ NEXT:Google publishes new research into how neural networks "think" Fitbit's targeting the Versa at general consumers who want a do-anything all-purpose smartwatch. By adding female health tracking, Fitbit is not only hoping to appeal to more women, but also to see how menstrual cycles interplay with weight, activity levels, sleep, and nutrition.

These software updates will debut on the new Versa, but will also be available for Ionic users via a software update. I don't make payments from my wrist all that often, but for some buyers, the $30 premium for the special edition may be worth it.

Fitbit claims there are now 500 apps and watch faces on the Fitbit OS app store, with 5000 developers on board.

With the new Versa, to reach the lower price point Fitbit dumped a few features, most significantly onboard Global Positioning System tracking.

But it will take more than a rose gold redesign to convince women to splurge on a smartwatch.

Oreo update starts rolling out to Asus ZenFone 4 Pro
Apparently, the device has already received WiFi certification and has been spotted on Geekbench listing . Well, better later than never, the Asus ZenFone 5 Max is now listed on a benchmarking website, Geekbench.

It's not a new concept, but having this easily available in the Fitbit app may help you understand fluctuations in your health and exercise regime better. If the design looks familiar, that's because it's a redesign of the company's old fitness tracker, the Fitbit Ultra. That's because they're created to help women track menstrual cycles, record symptoms from those, and compare them across cycles.

"Most technology products aren't designed with women in mind first", Chase said.

But customisation is very much key to the Versa's offering, so it doesn't matter who you are or what your preferences, you can pair up the different coloured bodies with different straps.

Fitbit Coach is also here for your home workouts to give you dynamic activities to do without even having to leave the house. The smartwatch has a new female health tracking feature that's created to help women track "their period, estimated fertile window and overall health and wellness".

Fitbit sees the Versa's design as the basis of a new design language it can use for future devices.

Of course, in marketing the Ace, Fitbit is looking to sell more trackers, but it appears to be handling the move in a responsible way: Kid accounts must be tied to an adult-created family account, and the child has limited access to the data, if any. The Fitbit Ace is basically an adapted version of the Fitbit Alta, with a smaller, adjustable band to fit tinier wrists and a revised software to remove data that may not be as relevant to younger users, such as calories burned.

Fitbit is taking another stab at the smartwatch market after its first attempt with the Ionic fell short of expectations. These are much more engaging than other sportswatch rivals and it's great to see them retained on the Versa. The rounded corners make it visually similar to an Apple Watch. Versa and Ionic will be able to view where they are in their cycle on-device; owners of other Fitbit trackers will still be able to track their periods via the app. This is a huge deal, because all of those metrics are so deeply intertwined. Some may say it's a less masculine design, although Fitbit was keen to point out that it's a unisex design.

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