Facebook news feeds to put more focus on 'meaningful' content

Facebook news feeds to put more focus on 'meaningful' content

Facebook news feeds to put more focus on 'meaningful' content

Shares of Menlo Park, California-based Facebook tumbled 3.9% at noon in NY, cutting Zuckerberg's fortune to $74.4 billion on the Bloomberg Billionaires Index. If that decline holds through the close of trading, he will lose his place as the world's fourth-richest person to Spanish retail billionaire Amancio Ortega. If Zuckerberg's statement on Friday is to be believed, he's chose to de-emphasise some of the business strategies that make Facebook mountains of cash and reimagine Facebook as a place for friends once again. We gravitate toward people like us.

Now Facebook wants you to think about making sure your post is extra meaningful, and what the meaning of meaningful might mean to you, but most importantly what it means to Mark Zuckerberg's algorithm. The goal of the product teams would be to help Facebook's more than 2 billion monthly users find content that will lead to more meaningful social interactions, he said. "But I also expect the time you do spend on Facebook will be more valuable. And if we do the right thing, I believe that will be good for our community and our business over the long term too".

The move follows declining traffic from the social network to publisher websites throughout 2017. He's come a long way since November 2016, when he dismissed the notion that fake news on Facebook could have influenced the USA presidential election as a "pretty insane idea".

"This is recognition of the issues they've faced with toxic content", said Brian Wieser, an analyst at Pivotal Research Group. "People are frustrated with the Russian Federation revelations and fake news and have taken it into their own hands and stopped engaging".

It's not our choice; rather, Facebook is changing its algorithms to show users more posts from people they know, and fewer from companies, brands and news outlets.

That will leave businesses that want publicity on Facebook no choice but to spend more on advertising, and as a result prices will climb, predicted Eric Schiffer, chairman of Reputation Management Consultants, which advises corporate brands on social media.

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Facebook first rolled out this change to its news feed in Slovakia and elsewhere in the fall. And while Facebook has worked to pacify fears about these changes, it has acknowledged that the changes will have a negative effect in the short term.

Facebook had a very bad year with the public, politicians and former employees. That's why we've always put friends and family at the core of the experience. Since then, annual sales have soared from US$5.1 billion to an estimated US$40.2 billion a year ago - and the news feed has become increasingly crowded with advertisements and posts from brands and publications.

More clicks mean the posts would move higher in people's news feeds, even if people don't really want to see them. The Reuters Institute Digital Report found that 74% of United Kingdom consumers preferred to access news in "mainly text" format - and Newman said Facebook's promotion of visual content in the algorithm contributes to a feeling that users' news feeds "are being polluted either with commercial messages or endless videos that people don't want". He wrote that these posts should inspire back-and-forth conversation and gave examples such as "a post from a friend seeking advice, a friend asking for recommendations for a trip, or a news article or video prompting lots of discussion".

However, Facebook's prioritising of video is unlikely to end soon, said Mr Newman, as it attempts to push users to its Watch video platform - an attempt to rival YouTube.

"If Facebook downplays "low quality" publishers, as is widely rumored, it could be a net positive for Gizmodo, Jezebel, The Root and our other brands", Narisetti said in an email. "But those opportunities to get in front of users will be that much more impactful if it's more selective". Travis Parker Martin is the co-founder of Bootkik, a Calgary-based startup that attributes the majority of its growth to its Facebook presence.

We understand where Facebook is coming from. Martin said. "This confirms that we will have to pursue other channels".

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