Our Favorite Gear Brands Are Already Using Pantone's Color of the Year

Pantone Reveals Its 2018 Color of the Year, and It's Fit for a Queen

Pantone Reveals Its 2018 Color of the Year, and It's Fit for a Queen

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Ultra Violet follows the 2017 color of the year, "Greenery", a grassy fresh, revitalizing shade that reflected new beginnings.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now.

Enigmatic purples have also always been symbolic of counterculture, unconventionality, and artistic brilliance.

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It's also said to reflect creativity, individuality and non-conformity, with a link to music icons including Prince, who was honoured with his own purple colour "Love Symbol #2" in August, and Jimi Hendrix, who played "Purple Haze" in concert days before his death in 1970.

Meet purple's older, bolder sister: Ultra Violet.

"The Pantone Color of the Year has come to mean so much more than "what's trending" in the world of design; it's truly a reflection of what's needed in our world today", added Laurie Pressman, vice president of the Pantone Color Institute. "Designers and brands should feel empowered to use color to inspire and influence".

The color of 2018 is officially here just in time for the New Year, and it's fit for royalty. "It is this kind of creative inspiration that is indigenous to Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level". Over the years, Pantone's designated annual color has proven to inspire and align with happenings in fashion, design, and more, and this year is no different; already our inboxes are overflowing with emails touting everything from watches to sofas in the specific shade. The brand recommends incorporating it into the home with a couch, piece of art or accent wall.

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