TalkTalk dives into the red as it pushes to attract new customers

TalkTalk is taking steps to claw back market share

TalkTalk is taking steps to claw back market share

TalkTalk generated £44m of profit in the same period a year ago.

TalkTalk has been trying to reinstate its standing as a budget internet provider after its reputation took a hit from a cyber attack in 2015, which saw the personal data of more than 150,000 customers stolen.

The company added 46,000 net customers in the first half after a 29,000 fall in the year-ago period, on the back of stronger demand for its fixed low-price plans (FLLPs).

British telecom group TalkTalk dived to a half-year loss after booking a net loss of £75m for the six months to the end of September and has also flagged that annual earnings would come in at the lower end of its targets as it pushes through further investment in the second half of the year. "Our revised strategy of focusing the business on fewer, clearer priorities is re-establishing TalkTalk as the value provider of choice in the United Kingdom fixed connectivity market".

Cowabunga! The Teenage Mutant Ninja Turtles Are Coming to Injustice 2
It will be interesting to see which turtle you get to play as because it is doubtful they are releasing four separate characters. Many were surprised with the inclusion of the reptiles, as they do not normally appear in fighting video games.

"When we simplified and reset the business in May, we said our priorities were growth, cash and EBITDA [earnings before interest, tax, depreciation and amortisation], in that order", the chief executive said.

TalkTalk said its broadband base grew for the third successive quarter and customer churn, the rate at which people leave for rivals, had improved year on year from 1.5% to 1.3%.

Harrison said the firm had achieved this despite "an uncertain economic environment".

The company said it would launch a "simple and compelling new mobile proposition" by the end of the year.

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