Greggs apologises for campaign replacing Jesus with a sausage roll

The Greggs Nativity scene and right Zoella’s 12 Days of Christmas Advent calendar have been criticised

The Greggs Nativity scene and right Zoella’s 12 Days of Christmas Advent calendar have been criticised

Each door will reveal a tear-off token redeemable at Greggs, from 1 December to 24 December, for items from the festive and regular menus.

The company is this year giving its fans a chance to enjoy varieties of its sweet and savoury treats and has released its very own special range of advert calendars.

Each day of the calendar, available from next Monday (20 November), includes a Yuletide scene "with a uniquely Greggs twist", including a Christmas tree adorned with mini gingerbread tree biscuits, and shepherds paying homage to a sausage roll in a manger.

The tokens can be taken into any branch of Greggs and exchanged for a different treat everyday, such as a Festive Bake, a Christmas latte, a mince pie or the bakery chain's signature sausage roll.

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Among the publicity photos for the calendar are Father Christmas with pasty flakes on his beard, a Greggs shop in a snow globe and a steak bake on a festive table.

A spokesman for the Newcastle-headquartered bakery chain said: "We're really sorry to have caused any offence, this was never our intention".

The calendar costs £24 but the firm says the contents are worth between £35 and £60.

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